Where fragrance, memories and a little bit of Jo came together…
JoYem began with my love of fragrance, creativity, and the memories scent can create.
Even as a little girl, I was fascinated by fragrance. I remember making rose-petal perfume from my Grandad’s garden and proudly selling it to my family. I didn’t know it then, but those little bottles were the beginning of something much bigger.
For me, fragrance has never been just about making something smell beautiful. It’s about memories — the people, places, holidays, childhood homes and moments a scent can bring back in an instant.
That is where JoYem was born.
From an idea to a world of JoYem
JoYem grew from a time in my life when I was searching for something that felt like me: creative, meaningful and filled with love.
I began creating products because I genuinely enjoyed the process. Over time, that idea became a business, and then our world of JoYem.
Today, JoYem is much more than home fragrance. We create unique, sustainable, hand-poured products designed to bring personality, luxury, and atmosphere into your home.
From candles and reed diffusers to refills, home accessories, gifts and new collections, everything is created with one thought in mind:
Sustainability; made with purpose
Sustainability has always mattered to me. Wherever possible, we choose refillable, reusable and recyclable options because I don’t believe luxury should create unnecessary waste.
Around 80% of what we sell is made in our own workshop, here on the grounds of Middleton Hall. From the fragrances we blend to the finishing touches we add by hand, every product carries a little piece of JoYem.
We don’t want to be mass-produced. We want to be different.
We want you to feel something when you walk into JoYem: drawn in by the atmosphere, surrounded by aroma and inspired to find something that feels completely you.
The people behind JoYem
JoYem may have started with me, but it is no longer just me.
An incredible team helps turn my ideas (including the slightly crazy ones!) into reality. From making and packaging to events and everything in between, many hands and many hearts bring JoYem to life.
I am incredibly proud of that.
JoYem today
JoYem continues to grow, evolve and surprise me.
We create products for beautiful homes, thoughtful gifts, special memories and everyday moments. We host workshops where people can make something themselves, and we work with businesses through our white-label service.
We are always exploring new ideas because, quite honestly…
I’ve never been very good at standing still!
But beneath every new product, fragrance and crazy idea, the heart of JoYem remains the same:
Create beautiful things.
Create memories.
Create your vibe.
And always do it with a little bit of Jo.
Everything has beauty; not everyone sees it.
Welcome to our world of JoYem. 🖤🤍
Love Jx
Visit us at The Courtyard at Middleton Hall
Why not pop in and see for yourself? Our little boutique is nestled in the Middleton Hall Estate, surrounded by nature and serenity. We’re open 10am to 4pm, Wednesday to Sunday, and a member of our team will be there to guide you through your fragrance journey.
Prefer to shop online?
Whether you visit us or not, we want you to feel the kindness and care of Joyem at Home. If you can’t get to the shop, email or WhatsApp us and we’ll help you virtually, with the same warm welcome. You can also browse the full range online.
My Grandad
My Grandad was born in Zamość, Poland, and left before the Nazi invasion.
He was, and always will be, one of my heroes.
And in a funny way, I feel that a little piece of him lives within JoYem.
Our Honey & Tobacco fragrance takes me straight back to him every single day…
Certain aromas have the power to bring people back to us — even when they are no longer physically here.
My love of fragrance, memories and creating a feeling of home is connected to the people and places that have shaped me.
And then sometimes, when I look around JoYem, I feel that little girl in Grandad’s garden is still there… making her rose petal perfume.
Still creating.
Still dreaming.
Still making something from nothing.
Perhaps that’s why JoYem feels so personal.
Because it is.
FAQs
Jo created Joyem in 2020, driven by a dream of sustainable, thoughtful gifting. Jo makes the products herself.
Our products are vegan, handmade, free of harsh chemicals and alcohol, and designed to be refilled. We also give every customer the kind of personal service you’d get in the shop.
Yes, all of our products are vegan.
Our boutique is in The Courtyard at Middleton Hall, Tamworth B78 2AE, open 10am to 4pm, Wednesday to Sunday.
Yes. Choose your fragrance, and we’ll create a gift set tailored to your budget. See our Gifting range.